Privacy Policy for BetterLivingHouse.com
1. Introduction
At BetterLivingHouse.com, we are committed to safeguarding your personal privacy and maintaining transparency regarding the collection, use, and protection of your personal data. We recognize the importance of your trust and are fully dedicated to compliance with applicable data protection and privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy outlines how we process your personal data when you use our website or otherwise interact with us.
2. Scope of This Policy and Data Controller Role
This Privacy Policy applies to all users of the website www.betterlivinghouse.com (“Site”), including visitors, customers, and subscribers. The entity responsible for determining the purposes and means of processing your personal information (the “data controller” under the GDPR) is BetterLivingHouse.com.
If you have any questions regarding your data or this Policy, you may contact us at: [email protected].
3. Categories of Data We Process
We collect and process the following types of personal data in connection with your use of our Site and services:
– Usage Data: Includes information such as your browser type, IP address, time zone, browsing behavior, clickstream data, and session duration.
– Account Data: Includes personal identifiers such as your name, billing and shipping address, phone number, and email address that you provide during account creation or checkout.
– Profile Data: Includes your preferences, purchase history, saved items, and behavior while logged into your account.
– Communication Data: Includes all communication between you and our team, such as customer support requests, inquiries, and responses.
– Technical Data: Includes data about the devices you use to access the Site, such as operating system, device type, language settings, and system configurations.
– Transaction Data: Includes records of the products or services you have purchased, payment information (processed securely via third-party payment processors), and shipping/delivery details.
– Preference Data: Includes your marketing preferences, product interest choices, and communication consents.
4. Legal Bases for Processing
We process your personal data on the following legal bases, in accordance with GDPR:
– Performance of a Contract: To fulfill our contractual obligations with you, such as processing orders and delivering products.
– Legitimate Interests: To improve our website, understand user behavior, improve customer service, and prevent fraud.
– Consent: Where you have given explicit consent, such as for receiving marketing emails or storing non-essential cookies.
– Legal Obligation: To comply with laws, legal proceedings, or regulatory requirements.
5. Your Rights
Under applicable data protection laws, including the GDPR and CCPA, you may have the following rights with respect to your personal data:
– Right of Access: Obtain confirmation as to whether we process your personal data, and access a copy of such data.
– Right of Rectification: Request correction of inaccurate or incomplete personal data.
– Right of Erasure: Request deletion of your data under certain circumstances (also known as the “right to be forgotten”).
– Right to Restriction: Request that we restrict processing of your personal data where legally allowed.
– Right to Data Portability: Receive your personal data in a structured, commonly used, and machine-readable format.
– Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
– Right Not to Be Discriminated Against (CCPA): You will not be treated differently or discriminated against for exercising these rights.
To exercise any of these rights, please contact us at [email protected].
6. Security Measures
We implement robust technical and organizational measures to ensure the protection of your personal data, including but not limited to:
– Encryption of sensitive data in transit and at rest
– Role-based access controls and internal data access policies
– Regular data backups and secure storage infrastructure
– Staff training on privacy and data protection best practices
While no system is completely impenetrable, we use commercially reasonable efforts to protect your information from unauthorized access.
7. International Data Transfers
If your data is transferred outside of the European Economic Area, including to the United States, such transfers are conducted pursuant to standardized contractual clauses authorized by the European Commission or equivalent safeguards as required by law. We ensure that an adequate level of protection is in place before transferring any personal data to other countries.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes described in this Policy:
– Account Data, Profile Data, and Transaction Data: Retained for the life of your account and up to 7 years after closure to comply with legal & tax obligations.
– Communication Data: Retained for up to 3 years for quality assurance and dispute resolution.
– Usage and Technical Data: Retained for up to 2 years for analytics and system performance monitoring.
– Marketing Consent Data: Retained until the withdrawal of consent or for a maximum of 5 years following last interaction.
When data is no longer required, it is securely deleted or anonymized.
9. Cookie Policy
Our Site uses cookies and similar technologies to enhance your experience, including:
– Essential Cookies: Necessary for the operation of the website and provision of services. These cannot be disabled.
– Functional Cookies: Improve website functionality and personalization based on usage patterns.
– Analytics Cookies: Help us understand user interaction patterns to optimize website design and content.
– Performance Cookies: Monitor website performance and assist in identifying issues.
10. Cookie Management and Compliance
Upon your first visit to BetterLivingHouse.com, you will be presented with a cookie banner where you may customize or withdraw consent (except for essential cookies). At any time, you may modify your cookie preferences through your browser settings or our cookie management interface accessible on the Site. We comply with all regulatory obligations set forth by the GDPR and the CCPA concerning cookies and tracking technologies.
11. Children’s Privacy
BetterLivingHouse.com does not knowingly collect or solicit personal information from children under the age of 13. If we become aware that we have unknowingly collected personal data from a child, we will promptly delete such information. If you believe that a child under 13 may have provided us with personal data, please contact us at [email protected].
12. Policy Updates
We may update or revise this Privacy Policy at our discretion and as required by law. Any material changes will be communicated via prominent notice on our Site or by direct communication where feasible. Your continued use of the Site after such updates constitutes your acceptance of the revised Policy.
13. Contact
If you have questions about this Privacy Policy, the handling of your data, or would like to exercise your rights, please contact our privacy team at:
Email: [email protected]
At BetterLivingHouse.com, we are committed to transparency, data protection, and upholding your rights under applicable privacy laws. For any concerns or further inquiries regarding privacy and data protection practices, we encourage you to reach out to us directly.